Bext360

About the project

Bext360, a US blockchain traceability pioneer, needed simplified communication to attract sustainable food brands and convince farmers of the platform’s value. We executed a comprehensive social media strategy, primarily on LinkedIn, shifting to human-centric stories and direct engagement. This organically grew their LinkedIn following by 35% and consistently yielded engagement rates 292% above industry competitors.

Bext360 is an American SaaS company digitising global supply chains. Since 2017, their traceability platform has helped brands verify the origin, authenticity, and sustainability of commodities such as coffee and cocoa from origin to retail. By collecting primary data directly from producers, Bext360 enables brands to comply with regulations such as the EUDR. Through QR codes, supply chain data can become fully transparent to consumers, showing exactly where the products they buy come from.

How we helped

IVL Creatives was tasked with managing Bext360's social media strategy to help overcome scepticism about technological adoption at origin and highlight the platform's direct, positive impact on producers. Because SaaS platform features can appear complex, we had to craft messaging that was easy to understand for audiences both at origin and at the port.

To generate targeted awareness and build authority, we implemented a structured funnel approach:

1. We allocated content based on strategic intent: 50% Top-of-Funnel to attract, 25% Middle-of-Funnel to nurture, and 25% Bottom-of-Funnel to convert.
2. We analysed existing profile data to establish baseline performance benchmarks, allowing us to accurately monitor growth over time.
3. We optimised both the Instagram and LinkedIn profiles with targeted SEO keywords to increase discoverability.
4. We initiated a highly proactive engagement routine, spending time twice daily interacting strategically with 30 strategically selected accounts.
5. We analysed content performance to refine our formats, pivoting away from underperforming regulatory graphics toward highly engaging, authentic video and human-centric carousel posts.

Results

The strategic execution yielded strong, sustained organic growth across both social platforms. On Instagram, shifting our creative focus to authentic photos and real origin visits allowed us to increase our month-over-month organic reach by up to 280% during peak campaign windows. By the end of the collaboration, the Instagram follower base had grown organically by 41%.

LinkedIn proved highly effective for reaching their target audience of sustainability managers, traders, and importers. By employing text-only posts, documents, and native video formats alongside our targeted engagement routine, we drove frequent month-over-month impression spikes. This strategic pivot ultimately expanded Bext360’s LinkedIn audience by 35%, firmly establishing the brand as an approachable yet authoritative leader in supply chain digitisation.